How Much Does Noom Cost Now in 2026? Full Pricing Breakdown

Noom's pricing is one of the most searched topics about the app, and for good reason: it is one of the most expensive mainstream diet apps available. In 2026, Noom costs between $59 and $70 per month on a monthly plan, with discounts for longer commitments. But even Noom's most aggressive annual pricing leaves it significantly more expensive than every major competitor in the nutrition tracking space.

Here is the complete pricing breakdown, a history of how Noom's prices have changed, and a transparent comparison with every major alternative.

Noom's Current Pricing Plans (2026)

Noom uses a tiered pricing model where the per-month cost decreases as you commit to a longer plan. However, longer plans require a larger upfront payment, and Noom does not offer refunds for unused months if you cancel early.

Noom Subscription Plans

Plan Length	Total Upfront Cost	Monthly Equivalent	Annual Equivalent
Monthly	$59-70	$59-70/mo	$708-840/yr
2 Months	$129-139	~$65-70/mo	~$780-840/yr
4 Months	$199-209	~$50-52/mo	~$600-624/yr
6 Months	$209-249	~$35-42/mo	~$420-504/yr
Annual	$209-299	~$17-25/mo	$209-299/yr

A few important notes about Noom's pricing:

Prices vary by user. Noom uses dynamic pricing based on your acquisition source, geographic location, promotional campaigns, and potentially other factors. Two people signing up on the same day may see different prices. The ranges above reflect commonly reported figures, but your actual offer may differ.

The quiz affects perceived value. Before you see any pricing, Noom walks you through a 10-15 minute personalized quiz. By the time pricing appears, you have already invested time and received a "custom plan" — a deliberate strategy to increase your willingness to pay.

Auto-renewal is the default. All plans auto-renew unless you manually cancel. Noom requires payment information before the free trial begins, and the trial automatically converts to a paid subscription.

Cancellation timing matters. You need to cancel at least 24 hours before your next billing date. Late cancellations result in being charged for the next period.

How Has Noom's Pricing Changed Over Time?

Noom's pricing has generally trended upward as the company has shifted from a growth-at-all-costs strategy (acquiring users cheaply) to a profitability-focused model (extracting more revenue per user).

Noom Pricing History Timeline

Period	Monthly Price Range	Notable Changes
2017-2018	$39-49/mo	Lower prices during growth phase, frequent deep discounts
2019	$49-59/mo	Prices increased as the brand gained recognition
2020	$49-59/mo	Pandemic growth, frequent promotional pricing
2021	$59/mo	Post-funding price stabilization after $540M raise
2022	$59-65/mo	Gradual increases, fewer discounts
2023	$59-70/mo	Layoffs, shift to profitability, reduced promotional offers
2024-2025	$59-70/mo	Stable at premium pricing, annual plans introduced more aggressively
2026	$59-70/mo	Current pricing maintained with dynamic pricing

The trend is clear: Noom started as a moderately priced app, became expensive as it gained market power, and has stayed expensive as it focuses on profitability over growth.

What Are You Actually Paying For?

At $59-70 per month, it is worth understanding exactly where your money goes. Noom's cost structure is fundamentally different from that of a pure technology company. The biggest cost driver is human coaching.

Noom's Cost Components

Human Coaching (~40-50% of value): Personal coaches and group coaches are Noom's primary differentiator and its biggest operational cost. Coaches require training, management, and ongoing compensation. This is why Noom cannot offer a low-cost tier — the coaching model demands premium pricing.

Psychology Curriculum (~20-25% of value): The CBT-based article library was expensive to develop but has low marginal cost per user. Once created, the same articles serve every subscriber. This is Noom's best value component on a per-dollar basis.

Technology Platform (~15-20% of value): The app itself — food database, logging interface, color system, weight tracking, push notifications, and infrastructure.

Marketing and Operations (~10-15%): Customer acquisition (though reduced from peak levels), corporate overhead, and platform maintenance.

The coaching component is what keeps Noom's price high. Without coaching, Noom would be a daily article feed with basic food logging — a product that could easily be priced at $5-10 per month. The human element is both Noom's value proposition and its cost burden.

How Does Noom's Price Compare to Every Major Alternative?

Here is where the price conversation gets revealing. Noom is not just more expensive than alternatives — it occupies a completely different price tier.

Complete Diet App Price Comparison (2026)

App	Monthly Cost	Annual Cost	Price vs Noom
Noom	$59-70/mo	$720+/yr	Baseline
MyFitnessPal Premium	$19.99/mo	~$240/yr	3.5x cheaper
Yazio Pro	€6.99/mo	~€84/yr	8-10x cheaper
Lose It Premium	~$3.33/mo (annual)	~$40/yr	18x cheaper
Cronometer Gold	$5.99/mo	~$50/yr (annual)	10-12x cheaper
Nutrola	€2.50/mo	~€30/yr	24x cheaper
MacroFactor	$6.99/mo	~$72/yr	8-10x cheaper

Every single mainstream nutrition tracking app costs less than Noom. The cheapest option — Nutrola at €2.50 per month — costs 24 times less than Noom's monthly rate.

What Do Cheaper Apps Offer That Noom Does Not?

The price comparison becomes even more striking when you look at features.

Feature	Noom ($59-70/mo)	Nutrola (€2.50/mo)	Cronometer ($5.99/mo)	MFP Premium ($19.99/mo)
Food Database Size	Limited	1.8M+ verified	400K+ verified	14M+ (crowdsourced)
Nutrients Tracked	Calories + basic macros	100+	82	19+
AI Photo Recognition	No	Yes	No	Yes
Voice Logging	No	Yes	No	No
Barcode Scanning	Basic	Advanced	Yes	Yes
Smartwatch	No	Apple Watch + Wear OS	No	Limited
Recipe Import	No	Any URL	Yes	Yes
Database Verified	No	Yes, by nutritionists	Yes	No (crowdsourced)
Psychology Content	Yes (full curriculum)	No	No	No
Human Coach	Yes	No	No	No
Ads	None	None	None (paid)	None (paid)

Noom's two unique features — the psychology curriculum and human coaching — are the only things that justify its price premium. Everything else about the product is outperformed by apps that cost a fraction as much.

Annual Cost: The Number That Should Make You Pause

When people evaluate Noom monthly, $59-70 can feel manageable. But the annual view tells a different story.

What $720 Per Year Looks Like

At Noom's standard monthly rate, you are spending $720 or more per year. Here is what that same budget could cover with alternative approaches:

Alternative Approach	Annual Cost	What You Get
Nutrola + dietitian visits	~€30 + $400-600	Best-in-class tracking + 3-4 professional consultations
Nutrola + nutrition books	~€30 + $30-50	Complete tracking + deep nutrition education
Nutrola alone	~€30	100+ nutrients, AI logging, verified database, 15 languages
Noom	$720+	Psychology articles, basic tracking, variable coaching

For the price of Noom, you could have a year of Nutrola's comprehensive tracking, four sessions with a registered dietitian, and two highly rated nutrition books — and still have money left over.

Is Noom Ever Discounted?

Noom does offer periodic discounts, though they have become less frequent as the company focuses on profitability. Common discount opportunities include:

• Initial sign-up offers: Noom sometimes presents lower prices to first-time users during the sign-up flow
• Seasonal promotions: New Year, summer, and other weight-loss-seasonal promotions may include discounts
• Retention offers: If you attempt to cancel, Noom may offer a reduced rate to keep you subscribed
• Annual plan savings: Committing to an annual plan can reduce the monthly equivalent to $17-25

Even with the best available discounts, Noom's annual plan at $209-299 per year is still 7 to 10 times more expensive than Nutrola's annual cost.

Hidden Costs and Gotchas

Beyond the subscription price, there are additional cost considerations:

Auto-Renewal Traps

Noom automatically renews your subscription and requires payment information before the free trial. Many users report being charged unexpectedly because they forgot to cancel before the trial ended or before their renewal date.

No Prorated Refunds

If you subscribe to a 4-month or annual plan and decide to cancel midway through, you typically do not receive a refund for unused months. You are committing to the full plan length.

The "Noom Med" Upsell

Noom has introduced Noom Med, a separate program that includes access to GLP-1 medications (like semaglutide). This is a separate subscription with additional costs on top of the base Noom subscription, potentially adding hundreds of dollars per month.

How to Decide Based on Budget

If You Can Comfortably Spend $59-70 Per Month

And you specifically want psychology-based coaching for emotional eating or behavior change, Noom may be worth trying for 3-4 months to complete the core curriculum. Cancel once the content becomes repetitive.

If $59-70 Per Month Is a Stretch

Do not subscribe to Noom. The same nutritional outcomes can be achieved with accurate food tracking using an affordable app. Nutrola offers a free trial and then costs €2.50 per month — less than a single coffee.

If You Want Maximum Value Per Dollar

Start a free trial with Nutrola. Use the 1.8M+ verified food database to track 100+ nutrients. Log food with AI photo recognition, voice, or barcode scanning. Track from your Apple Watch or Wear OS device. Import recipes from any URL. Pay €2.50 per month — roughly €30 per year — and invest any savings into real professional nutrition guidance if you need it.

The Bottom Line

Noom costs $59-70 per month in 2026, making it the most expensive mainstream diet app by a significant margin. Its annual cost of $720+ is 24 times higher than Nutrola's ~€30 per year. The premium pays for psychology-based coaching that varies in quality and a curriculum that most users complete in 3-4 months.

Every other feature that matters for long-term nutrition tracking — database size, nutrient depth, AI-powered logging, smartwatch integration, recipe import, and database verification — is better served by apps that cost a fraction of Noom's price.

The question is not whether Noom is worth $59-70 per month. The question is whether psychology coaching is worth 24 times more than the best nutrition tracking available. For most people in 2026, the answer is no.

Try Nutrola free and see what €2.50 per month actually delivers: 1.8M+ verified foods, 100+ nutrients, AI-powered logging, and a 4.9-star rating from over 2 million users.