Is Lose It! Premium Worth It in 2026? A Complete Breakdown

You have been using Lose It! free for a few months. You are logging consistently, you have lost some weight, and now you want to track your macros. You tap on macronutrient goals and a prompt appears: "Upgrade to Lose It! Premium." You look at the price — $39.99 per year — and wonder whether unlocking the paid features is worth it, or whether that money would be better spent elsewhere.

It is a fair question. Lose It! Premium adds genuine value over the free tier, but the gap between what Premium offers and what other apps include at similar or lower prices is worth understanding before you commit. Here is a complete, honest breakdown.

What Does Lose It! Premium Actually Include?

The Full Premium Feature List

When you upgrade to Lose It! Premium (~$39.99/year or ~$3.33/month), you unlock:

• Macronutrient goals: Set targets for protein, fat, and carbohydrate intake
• Detailed nutrient tracking: View fiber, sugar, sodium, cholesterol, saturated fat, potassium, calcium, and iron data for logged foods
• Meal planning: Access to basic meal planning tools and templates
• Eating patterns: Insights into your eating habits, timing, and trends
• Advanced food search filters: Filter foods by macros and nutrients
• Water tracking goals: Set and monitor daily water intake targets
• Exercise calorie adjustments: More precise integration of exercise with calorie budget
• Ad removal: No more banner ads, interstitials, or pop-ups
• Priority support: Faster response times from Lose It! customer service
• Personalized meal recommendations: Basic meal suggestions based on your goals

What Premium Does NOT Include

Even after paying $39.99/year, Lose It! Premium still does not offer:

• Comprehensive micronutrient tracking: Premium adds a few more nutrients but still tracks only ~13 total. No vitamins (A, B complex, C, D, E, K), no minerals (magnesium, zinc, selenium), no amino acids, no fatty acid profiles
• Voice logging: Not available at any tier
• Advanced AI photo recognition: Snap It is the same on both free and Premium
• Full Apple Watch logging: The watch app remains view-only for all tiers
• Recipe import: No URL-based recipe importing
• Verified-only database: Premium uses the same mixed database as free
• Wear OS support: No support for Android smartwatches

This distinction matters. Premium removes friction (ads, paywalls) and adds some useful features (macros, patterns), but it does not fundamentally change the depth or accuracy of the tracking experience.

Is Lose It! Premium Worth the Price?

The Case for Premium

If you are already a committed Lose It! user, Premium is a reasonable upgrade:

• Ad removal alone has value. If you log 3-4 times per day and see 8-12 ads per session, removing those interruptions improves the experience significantly. Some users report that ad removal is the single most impactful Premium feature.
• Macro goals are essential for serious dieters. If you are trying to hit specific protein, carb, and fat targets — which most fitness-oriented users are — locking this behind a paywall means Premium is effectively required for any structured diet plan.
• Eating patterns provide useful insights. Seeing when you tend to overeat, which meals are most calorie-dense, and how your intake varies across the week can help you make targeted adjustments.

At $39.99/year ($3.33/month), the price is competitive with other subscription apps. It is not unreasonable for what you get.

The Case Against Premium

If you are evaluating whether to invest in any nutrition subscription, Premium has significant gaps:

• You still only get ~13 nutrients. Paying $39.99/year and still not being able to track your vitamin D, magnesium, or B12 intake feels like an incomplete upgrade. Competitors offer 5-8x more nutrients at similar or lower prices.
• The database does not improve. Premium and free use the same mixed-quality database. Paying does not make the food entries more accurate.
• No modern AI features. Voice logging, advanced photo recognition, and watch-based food logging are not available at any price point in Lose It!. Premium makes the existing experience smoother but does not add capabilities that define modern tracking.
• You are paying to unlock features others include by default. Macro tracking is free in most competing apps. Paying $39.99/year for a feature that is standard elsewhere feels less like a premium upgrade and more like removing an artificial restriction.

The Value Calculation

Here is a practical way to think about the value:

What You Get	Lose It! Premium ($39.99/yr)	Nutrola (FREE TRIAL, then €30/yr)
Ad-free experience	Yes	Yes (always)
Macro goals	Yes	Yes (always)
Nutrients tracked	~13	100+
AI photo logging	Basic Snap It	Advanced AI
Voice logging	No	Yes (15 languages)
Apple Watch food logging	No (view-only)	Yes (standalone)
Wear OS support	No	Yes
Database quality	Mixed	1.8M+ verified
Recipe import	No	Yes
Annual cost	~$39.99	€30 ($33)

Nutrola offers more features at a lower annual cost. The comparison is not subtle — it is a meaningful gap in both capability and value.

How Does Lose It! Premium Compare to Other Paid Plans?

Subscription Price Comparison

App	Free Tier	Paid Plan	Annual Cost	Key Paid Features
Lose It!	Basic calories	Premium	~$39.99/yr	Macros, nutrients (~13), ad removal, patterns
Nutrola	FREE TRIAL (all features)	Standard	€30/yr ($33)	All features included from trial
Cronometer	82 nutrients, basic	Gold	~$49.99/yr	Ad removal, custom charts, fasting timer
MyFitnessPal	Basic calories + macros	Premium	$19.99/mo ($240/yr)	Ad removal, nutrients, insights, goals
Yazio	Basic calories	Pro	~$44.99/yr	Macros, nutrients, meal plans, fasting

Key observations:

• MyFitnessPal Premium is the most expensive by a significant margin, costing 6x what Nutrola charges annually.
• Cronometer's free tier is the most generous for micronutrients, making its Gold plan less essential.
• Lose It! Premium is mid-range in price but low-range in feature depth compared to what that money could buy elsewhere.
• Nutrola offers the most features at the lowest annual cost, with a FREE TRIAL that includes everything.

What Do Lose It! Premium Users Actually Think?

Common Premium User Feedback

Based on app store reviews and community discussions, Lose It! Premium users consistently report:

Positive feedback:

• Ad removal dramatically improves the daily experience
• Macro goals are useful and well-implemented
• The eating patterns feature provides genuinely useful insights
• The app remains fast and clean after upgrading

Common complaints:

• Nutrient tracking is still too basic even after paying
• The database still has accuracy issues on Premium
• Snap It does not improve with Premium
• The watch app is still view-only
• Some features that were previously free have been moved behind the paywall over time

The pattern suggests that Premium makes Lose It! a better version of itself, but it does not transform it into a fundamentally different or more capable app.

Should You Subscribe to Lose It! Premium or Try Something Else?

Subscribe to Lose It! Premium If:

• You love Lose It!'s interface and workflow
• Your primary needs are macro goals and ad removal
• You are happy tracking ~13 nutrients
• You do not need voice logging or advanced AI
• You have significant food history in the app that you do not want to leave behind
• You eat mostly packaged foods where barcode scanning covers your needs

Try an Alternative Instead If:

• You want to track vitamins, minerals, amino acids, or fatty acid profiles
• You want voice logging or advanced AI photo recognition
• You want to log food from your Apple Watch or Wear OS device
• You want a fully verified food database
• You want recipe import functionality
• You cook at home frequently and need better support for complex meals
• You want more features for less money

For the second group, Nutrola's FREE TRIAL is the most direct comparison. Every feature is available during the trial — 100+ nutrients, AI photo and voice logging in 15 languages, barcode scanning, recipe import, standalone Apple Watch and Wear OS apps, and the full 1.8 million+ verified food database. After the trial, it costs €2.50/month (~€30/year), which is less than Lose It! Premium.

With over 2 million users and a 4.9 rating, Nutrola has proven that you do not need to pay more to get more. You can pay less and get significantly more.

The Bottom Line

Lose It! Premium is a fair upgrade if your needs align precisely with what it offers: macro goals, ad removal, and basic nutrient insights within a clean, familiar interface. It is not overpriced for those specific features, and the app remains well-designed at the premium level.

But when you compare what $39.99/year buys you in Lose It! versus what €30/year (~$33) buys in Nutrola, the value gap is difficult to ignore. More nutrients, better AI, voice logging, watch-based food tracking, a verified database, and recipe import — all at a lower price with zero ads from day one.

Before subscribing to Lose It! Premium, start a FREE TRIAL with Nutrola. Spend a week using both. The comparison will make the right choice obvious for your specific goals.