Is Noom Free Anymore? What the Trial Actually Gives You in 2026

"Is Noom free?" is one of the most common questions people ask about the app, and the answer in 2026 is clear: no, Noom is not free. Noom Inc. does not offer a permanent free tier. What it offers is a short free trial that gives you a taste of the product before requiring a paid subscription of $59 to $70 per month. The trial experience is designed from the ground up to convert you into a paying subscriber, and many users report feeling pressured to commit before they have had enough time to evaluate whether the app is worth the price.

Here is a detailed breakdown of what Noom's free trial actually includes, what is locked behind the paywall, and where to find alternatives that offer real features without the premium price tag.

What Does Noom's Free Trial Include?

When you sign up for Noom, you start with a lengthy quiz about your health goals, eating habits, psychological relationship with food, and lifestyle. This quiz takes 10 to 15 minutes and is as much a marketing tool as an assessment — it builds investment and personalization before you have committed anything.

After the quiz, you enter a free trial period. The trial length has varied over the years. Noom has tested 7-day trials, 14-day trials, and occasionally even shorter windows. The current trial duration may depend on the marketing campaign that brought you to the app.

What You Get During the Free Trial

Feature	Available in Trial?	Notes
Initial Psychology Quiz	Yes	Extensive, takes 10-15 minutes
Daily Articles	Limited selection	A sample of the full curriculum
Color-Coded Food Logging	Yes	Basic green/yellow/orange system
Calorie Budget	Yes	Based on your quiz answers
Weight Logging	Yes	Manual daily weigh-ins
Personal Coach	Limited or no access	Often locked behind paywall
Group Support	No	Requires paid subscription
Full Article Curriculum	No	Trial gets only introductory content
Meal Plans	No	Paid feature
Exercise Tracking	Basic	Step counting available

The trial gives you enough to understand the concept. You read a few psychology-based articles about behavior change. You see the color system in action. You log some food using the green/yellow/orange classification. You get a calorie budget and a weight tracking graph.

What the trial does not give you is enough time or feature access to determine whether Noom's approach will actually work for you long-term. The coaching — which is supposed to be Noom's primary differentiator — is either unavailable or severely limited during the trial. The full article curriculum, which contains the deeper CBT-based content, is gated behind the subscription.

How Noom Pushes You to Convert

Noom's trial-to-paid conversion funnel is aggressive and well-designed. Several elements work together to push you toward subscribing.

The Sunk Cost of the Quiz

By the time you finish Noom's initial quiz, you have invested 10 to 15 minutes answering detailed personal questions. The quiz generates a "personalized plan" that feels tailored specifically to you. The psychology is deliberate: after investing that time and receiving your "custom" plan, abandoning the app feels like wasting the effort you already put in.

Urgency and Scarcity Messaging

Noom frequently presents limited-time offers during the trial. "Your personalized plan expires in 24 hours." "Special pricing available now." These urgency triggers are standard conversion tactics, but they create pressure to decide before you have fully evaluated the product.

The Paywall Cliff

When the free trial ends, you hit a hard paywall. There is no downgrade to a basic free tier. There is no option to keep the food logging without the coaching. It is all or nothing: subscribe at $59-70 per month or lose access to everything, including any data you logged during the trial.

Auto-Enrollment Concerns

Noom requires payment information before the trial begins. If you do not cancel before the trial ends, you are automatically charged. This is standard practice in the subscription app industry, but it catches many users off guard. Noom has faced criticism and even legal challenges related to its cancellation process and auto-renewal practices.

What Does Noom Cost After the Trial?

Once the free trial ends, Noom's pricing depends on the plan length you choose. Longer commitments come with lower monthly rates, but the upfront cost is higher.

Noom Pricing Breakdown (2026)

Plan Length	Total Cost	Monthly Equivalent
Monthly	$59-70	$59-70/mo
4 Months	$199-209	~$50-52/mo
6 Months	$209-249	~$35-42/mo
Annual	$209-299	~$17-25/mo

Note that Noom's pricing is not always transparent. Different users may see different prices based on their acquisition source, geographic location, and the specific marketing funnel they entered through. The prices listed above represent commonly reported ranges, but your actual offer may differ.

Even at the lowest annual rate, you are looking at $209 or more per year for an app whose core offering is psychology articles and basic food logging with a color overlay.

Is There Any Way to Use Noom for Free Long-Term?

No. Noom does not offer a permanent free tier. Once your trial expires, you either pay for a subscription or lose access. There is no freemium model where basic features remain available.

This is a deliberate business decision. Noom's revenue model depends on converting trial users into subscribers. A free tier would allow users to extract value without paying, which would undermine the subscription model that supports Noom's coaching infrastructure.

The result is that Noom is an all-or-nothing proposition. You are either a paying subscriber at $59-70 per month, or you are not a Noom user at all.

How Does Noom's Pricing Compare to Alternatives?

When you compare Noom's cost to other nutrition and diet apps, the price gap is striking. Noom is the most expensive mainstream option by a wide margin.

Annual Cost Comparison: Diet and Nutrition Apps

App	Monthly Cost	Annual Cost	Key Differentiator
Noom	$59-70/mo	$720+/yr	Psychology curriculum + coaching
MyFitnessPal Premium	$19.99/mo	~$240/yr	Large food database (crowdsourced)
Yazio Pro	€6.99/mo	~€84/yr	Clean interface, meal plans
Lose It Premium	~$3.33/mo (annual)	~$40/yr	Simple calorie tracking
Nutrola	€2.50/mo	~€30/yr	100+ nutrients, AI logging, verified database

At $720+ per year, Noom costs 24 times more than Nutrola and 3 times more than MyFitnessPal Premium. The only thing Noom offers that these alternatives do not is the psychology curriculum and coaching — features whose value is debatable once you have completed the initial learning period.

What Can You Get for Free (or Nearly Free)?

If you are looking for nutrition tracking that does not require a $59-70 monthly commitment, several options provide substantial functionality at a fraction of Noom's price.

Nutrola: Free Trial, Then €2.50/Month

Nutrola offers a free trial that lets you experience the full product — not a stripped-down teaser designed to push you toward a paywall. After the trial, the subscription is €2.50 per month with zero ads.

What you get with Nutrola is fundamentally different from what Noom provides. Instead of psychology articles and a color system, you get actual nutrition tracking:

• 1.8M+ verified food database — every entry reviewed by nutritionists, not crowdsourced
• 100+ nutrients tracked — vitamins, minerals, amino acids, fatty acids, not just calories and macros
• AI-powered logging — photo recognition, voice logging, and barcode scanning
• Apple Watch and Wear OS — track from your wrist
• Recipe import — pull nutrition data from any recipe URL
• 15 languages — use the app in your preferred language
• 4.9-star rating from over 2 million users

Nutrola is not trying to be Noom. It does not teach you the psychology of eating. What it does is give you the most accurate, comprehensive nutrition data available in a consumer app — the data that actually powers successful long-term weight management.

Free Resources for the Psychology Component

The behavioral and psychological concepts that Noom teaches are not proprietary. They are drawn from established CBT and behavior change research that is widely available:

• Books: The Beck Diet Solution by Judith Beck covers CBT-based eating behavior change in depth. Intuitive Eating by Tribole and Resch addresses the psychological relationship with food.
• Podcasts: Dozens of free podcasts cover nutrition psychology, mindful eating, and behavior change.
• YouTube: Registered dietitians and psychologists publish free content on emotional eating, habit formation, and the psychology of food choices.

You can get Noom's psychological framework from a $15 book and its tracking functionality (and much more) from a €2.50/month app. The combined annual cost is under $50 — compared to Noom's $720+.

How to Cancel Noom if You Are Already Subscribed

If you are currently paying for Noom and questioning whether it is worth the cost, here is how to evaluate and potentially cancel:

Before You Cancel

1. Review what you have actually used in the last 30 days. Did you read the articles? Did you message your coach? Did you use the food logger?
2. Export or screenshot any data you want to keep. Noom does not make data export easy.
3. Check your subscription status — are you on monthly or an annual plan?

How to Cancel

• On iPhone: Go to Settings, tap your name, tap Subscriptions, find Noom, and tap Cancel Subscription.
• On Android: Open the Google Play Store, tap your profile icon, tap Payments & subscriptions, then Subscriptions, find Noom, and tap Cancel.
• Through Noom's website: Log in, go to Settings, find your subscription, and follow the cancellation steps.

Cancel at least 24 hours before your next billing date to avoid being charged for the next period.

The Bottom Line: Noom Is Not Free, and That Matters

Noom's lack of a free tier means that every user must make a binary decision: pay $59-70 per month or use nothing. There is no middle ground, no basic tier for people who want the food logger without the coaching, no option for users who have finished the psychology curriculum and just want to maintain their tracking habit.

In a market where comprehensive nutrition tracking is available for €2.50 per month — with features that surpass what Noom offers at any price — paying $59-70 for an app whose primary value proposition (psychology-based coaching) has a natural expiration date is a tough sell.

If you are curious about the psychology of eating, start with a book. If you need nutrition tracking, start a free trial with Nutrola and get access to 1.8M+ verified foods, 100+ nutrients, AI-powered logging, and an app rated 4.9 stars by over 2 million users — all for €2.50 per month after the trial, with zero ads ever.