Noom Charged Me Without Asking — What to Do and How to Get a Refund

You check your bank statement and see a charge from Noom for $59, $149, or even $209 — and you do not remember authorizing it. Maybe you signed up for a free trial months ago and forgot about it. Maybe you thought you cancelled but the cancellation did not go through. Maybe you were charged at a higher rate than you expected. Whatever the specifics, you are frustrated, and you want to know what to do about it.

You are not alone. Noom's billing practices have generated thousands of complaints across consumer protection sites, app store reviews, and online forums. The Better Business Bureau has logged numerous complaints specifically about unexpected charges and difficulty cancelling. Understanding how Noom's billing works — and how to navigate it — is the first step toward resolving the issue.

Why Did Noom Charge Me?

How Does Noom's Billing Work?

Noom uses an auto-renewal subscription model, which is standard in the app industry. However, several aspects of Noom's implementation have caused widespread confusion.

The free trial auto-converts. When you sign up for Noom's free trial (typically 14 days), you are required to enter payment information. If you do not cancel before the trial ends, you are automatically charged for a full subscription. The charge can be $59/month, $149 for 4 months, or $209 for a full year, depending on the plan you selected during signup.

The cancellation process is not straightforward. Unlike apps where you can cancel with one tap in your phone's subscription settings, Noom's cancellation process varies depending on how you signed up. Some users need to cancel through the app, others through the website, and others through their app store subscription settings. This inconsistency creates opportunities for users to think they cancelled when they actually did not.

Price variations create confusion. Noom frequently changes its pricing and runs promotions. Users who signed up at a promotional rate may be charged the full rate upon renewal without a clear notification of the price change.

Is Noom's Billing Practice Legal?

Auto-renewal billing is legal in most jurisdictions, provided that the terms are disclosed to the consumer before they agree. Noom does disclose its auto-renewal terms in its signup flow. However, several consumer advocacy organizations have argued that the disclosures are not sufficiently prominent and that the cancellation process is unnecessarily complicated.

The FTC has received complaints about Noom's billing practices, and various state attorneys general have looked into similar subscription trap complaints in the wellness app industry. Whether or not the practice is technically legal, it has clearly created a trust problem with users.

How to Cancel Noom — Step by Step

The cancellation process depends on how you signed up and how you are being billed. Here are the steps for each method.

How to Cancel Noom on iPhone (iOS)

If you subscribed through the App Store, Noom cannot be cancelled through the Noom app itself. You must cancel through Apple.

1. Open Settings on your iPhone
2. Tap your name at the top of the screen
3. Tap Subscriptions
4. Find Noom in the list of active subscriptions
5. Tap Cancel Subscription
6. Confirm the cancellation

Your access will continue until the end of the current billing period. You will not be charged again after cancellation.

How to Cancel Noom on Android

If you subscribed through Google Play, cancel through Google.

1. Open the Google Play Store app
2. Tap your profile icon in the top right
3. Tap Payments & subscriptions
4. Tap Subscriptions
5. Find Noom and tap it
6. Tap Cancel subscription
7. Follow the prompts to confirm

How to Cancel Noom Through the Website

If you subscribed directly through Noom's website, you need to cancel through your Noom account.

1. Log in to your account at noom.com
2. Navigate to Settings or Account
3. Look for Subscription or Billing settings
4. Select Cancel subscription
5. Follow the prompts (Noom may present retention offers or ask why you are leaving)
6. Confirm the cancellation and save or screenshot the confirmation

Important: Noom's web cancellation flow may include multiple steps designed to convince you to stay. Read each screen carefully and continue clicking through until you receive an explicit cancellation confirmation.

How to Cancel Noom via Email

If you cannot cancel through the methods above, you can email Noom's support team at support@noom.com. Include your account email address, a clear statement that you want to cancel your subscription immediately, and a request for written confirmation of the cancellation.

Keep a copy of this email for your records.

How to Request a Refund from Noom

Can You Get Your Money Back?

It depends on how long ago you were charged and how you were billed.

Within the first 14 days of a paid subscription: Noom's refund policy generally allows refunds within the first 14 days of a new subscription period. Contact Noom support directly.

App Store purchases: If you subscribed through Apple or Google, you can request a refund directly from them. Apple refund requests can be submitted at reportaproblem.apple.com. Google Play refund requests can be submitted through the Google Play Store under Order History.

Credit card disputes: If Noom refuses a refund and you believe the charge was unauthorized or deceptive, you can file a dispute (chargeback) with your credit card company or bank. Describe the situation honestly — that you were charged for a subscription you believed you had cancelled or did not knowingly authorize.

PayPal: If you paid through PayPal, you can open a dispute in the PayPal Resolution Center within 180 days of the charge.

What Does Noom Cost vs What You Actually Get?

Noom Pricing vs Alternatives

App	Monthly Cost	What You Get	Auto-Renewal	Cancellation Ease
Noom	$59/month (or $35-52/mo on longer plans)	Calorie tracking, color-coded food system, daily articles, group coach access	Yes, auto-renews at potentially different rate	Complex, varies by signup method
Nutrola	€2.50/month	Calorie tracking, AI photo + voice logging, nutritionist-verified database, barcode scanner, recipe import, no ads	Yes, standard auto-renewal	Standard app store cancellation
MyFitnessPal Premium	$19.99/month	Calorie tracking, barcode scanning, macro goals, no ads	Yes, standard auto-renewal	Standard app store cancellation
Cronometer Gold	$5.49/month	Calorie tracking, micronutrient tracking, no ads, advanced reports	Yes, standard auto-renewal	Standard app store cancellation
Lose It Premium	$9.99/month	Calorie tracking, macro tracking, meal planning	Yes, standard auto-renewal	Standard app store cancellation

At $59/month, Noom costs more than Nutrola, Cronometer, and Lose It combined. The premium you are paying is primarily for Noom's "coaching" component — which, as many users have reported, often consists of automated messages and AI-generated responses rather than personalized human guidance.

Are There Alternatives with More Transparent Billing?

What Should You Look for in a Subscription?

When choosing a calorie tracking app, look for clear pricing displayed before signup with no hidden fees, standard app store subscription management (cancel through iOS/Android settings), no aggressive retention flows during cancellation, a price that reflects the actual value of the features, and no bait-and-switch between promotional and full pricing.

Nutrola — Transparent and Affordable

Nutrola charges €2.50/month with no free trial traps, no promotional-to-full-price switches, and no ads on any tier. Subscription management uses standard iOS and Android subscription flows, meaning you cancel the same way you cancel any other app subscription — through your phone's settings in two taps.

The app includes AI photo logging, voice logging, a 100% nutritionist-verified food database, barcode scanning, and recipe import from social media. These are features that Noom either does not offer or charges dramatically more for.

Self-Directed Tracking vs Noom's Coaching Model

One reason users choose Noom is the promise of coaching and behavioral guidance. But many users report that Noom's coaching does not live up to the marketing. The "coaches" are often AI bots, responses are generic rather than personalized, and the daily articles become repetitive after the first few weeks.

The alternative is self-directed tracking with a good app. Research consistently shows that the most important factor in successful weight management is consistent tracking — not the specific type of coaching or content delivery method. A well-designed calorie tracker that makes logging fast and accurate supports this consistency at a fraction of Noom's cost.

How to Protect Yourself from Unexpected App Charges

What Steps Can You Take Going Forward?

After resolving your Noom billing issue, here are practices that protect you from similar situations with any subscription app.

Set calendar reminders for trial expirations. Whenever you sign up for a free trial, immediately set a reminder for 2 days before the trial ends. This gives you time to evaluate the app and cancel if needed.

Use a virtual card for trials. Some banks and services like Privacy.com offer virtual card numbers that you can set spending limits on or deactivate after the trial period.

Review your subscriptions monthly. Both iOS (Settings > Subscriptions) and Android (Play Store > Subscriptions) show all active subscriptions in one place. Check this list monthly to catch any subscriptions you forgot about.

Read the billing terms before entering payment information. Look specifically for the auto-renewal price, not just the trial or promotional price. The renewal price is what you will actually pay.

Screenshot confirmation screens. When you cancel a subscription, screenshot the confirmation page. This serves as evidence if you are charged after cancelling.

The Bottom Line

Being charged unexpectedly is frustrating, and the frustration is compounded when the cancellation process is confusing and the refund policy is unclear. You have every right to feel annoyed.

The good news is that the charges are reversible — through Noom's support, your app store, or your payment provider. And once resolved, you have the opportunity to switch to a tracking tool that respects your wallet and your time.

At €2.50/month with transparent billing and no ads, tools like Nutrola provide effective calorie tracking without the billing anxiety. You should be focused on your nutrition goals, not on watching your bank statement for surprise charges.